Overcoming objections is a skill that can be developed quickly. To overcome an objection you must know exactly what to say back to the customer. A common objection car salesman hear on the lot is when the customer says, “I don’t like that color”. Watch the video above and learn how to handle this objection so that you can continue in the sales process. Simply say to the customer, “You’d go colorblind for a deal that you couldn’t say no to, right”? Switch the customers mindset with simple word tracks like this one.

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